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    Privacy Policy

    § 1. General

    Personal data are individual details about personal or factual circumstances of a specific or identifiable natural person (eg salutation, name, address, e-mail address, telephone number, bank details, credit card number). These data are processed by us only in accordance with the provisions of German data protection law and the data protection law of the European Union (EU). The following regulations inform you about the processing purposes, recipients, legal bases, storage periods, as well as your rights and those responsible for your data processing. This Privacy Policy applies only to our websites. If you are forwarded to other pages via links on our pages, please inform yourself there about the respective handling of your data.

    § 2 Data collection and processing when visiting the website

    When visiting this website, the following data is automatically logged and processed as part of the services provided:

    • Used browser
    • Date and time Pageview
    • Country of the page call
    • Success or failure of the page request
    • Dwell time on the pages
    • Transferred amount of data
    • Requesting Provider

    For technical reasons, this data is processed to provide the service as required and can also serve internal system and usage statistics. However, these are not personally identifiable information. If statistics are created for the needs-based design of the website, this is done using pseudonyms. The IP address of the requesting computer is logged separately for the technical provision of this website.

    In addition, the following data is recorded for orders in the online shop:

    • Name first Name
    • Address
    • E-mail address
    • Number data
    • Gender
    • User status (eg new customer)
    • Redeemed vouchers
    • Order data
    • Payment data

    Those data, which are absolutely necessary for the delivery or order processing, are passed on to third service providers. As the storage of your data is no longer required or required by law, it will be deleted.

    § 3 Data processing to fulfill the contract

    (1) Processing purpose

    Your personal information that you provide to us in the ordering process is required to sign a contract with us. You are not required to provide your personal information. However, we can not send you the goods without your address.For some payment methods, we require the necessary payment data in order to pass it on to a payment service provider commissioned by us. The processing of your data entered in the ordering process is therefore for the purpose of the contract. 
    If you send us an inquiry by e-mail, via a contact form, etc., we process the data received in this way to carry out pre-contractual measures and, for example, answer your questions about our products.

    (2) Legal basis

    The legal basis for this processing is Article 6 (1) (b) GDPR.

    (3) Recipient categories

    Payment service provider, shipping service provider, hosting provider, if necessary merchandise management system, supplier if necessary (dropshipping).

    (4) Storage duration

    We store the data required for the execution of the contract until the expiry of the statutory warranty and, if applicable, contractual guarantee periods. 
    We retain the data required under commercial and tax law for the periods specified by law, usually ten years (see § 257 HGB, § 147 AO). 
    The data processed for the implementation of pre-contractual measures will be deleted as soon as the measures have been carried out and no obvious conclusion is reached.

    § 4 Further information

    (1) Processing purpose

    Use of Google Adwords

    Our website uses the Google Adwords service (Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA). We use the Remarketing feature and the Conversion Tracking feature within the Google AdWords service.

    With the remarketing feature, we can show users of our website on other sites within the Google Display Network their interests based ads. For this purpose, the interaction of the users on our website is analyzed in order to be able to show the users targeted advertising even after visiting our website on other sites. Google stores a number in the browsers of users who visit certain Google services or websites on the Google Display Network. This number, referred to as a "cookie", records the visits of these users. This number is used to uniquely identify a web browser on a particular computer and not to identify a person; personal information will not be stored. You may disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: .

    Google Conversion Tracking will set a cookie on your computer by Google Adwords if you've reached our website through a Google-served ad. The conversion tracking cookie is set when a user clicks on a Google-served ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on our website and the cookie has not expired, we and Google may recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can not be tracked through AdWords advertisers' websites. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users. 
    If you do not want to participate in the tracking, you can refuse the required setting of a cookie - for example via a browser setting that generally disables the automatic setting of cookies or sets your browser to block cookies from the domain "". 
    Please note that you can not delete the opt-out cookies as long as you do not want to record measurement data. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.

    For more information about Google Remarketing, Google Conversion Tracking and Google's Privacy Policy, please visit: .

    (2) Legal basis

    The legal basis for this processing is Article 28 GDPR.

    § 5 Web Analytics with Google Analytics

    (1) Processing purpose

    This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. ( "Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, in the event of activation of IP anonymisation on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.

    (2) Legal basis

    The legal basis for this processing is Article 6 (1) (f) GDPR.

    (3) Legitimate interest

    Our legitimate interest is the statistical analysis of user behavior for optimization and marketing purposes. To protect your interest in privacy, this website uses Google Analytics with the extension "anonymizeIP ()", so that the IP addresses are processed only shortened, in order to exclude a direct persons available.

    (4) Recipient categories

    Google, partner company

    (5) Transmission to a third country

    Google LLC, based in the United States, is certified to the US Privacy Shield, which ensures compliance with the level of data protection in the EU.

    (6) Storage duration

    14 months

    (7) Right of objection

    You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading the browser plug-in available under the following link and install:  optout
    You can also prevent capture by setting an opt-out cookie. If you wish to prevent the future collection of your data when visiting this website, please click here:  Deactivate Google Analytics

    § 6 Information about cookies

    (1) Processing purpose

    On this website technically necessary cookies are used. These are small text files that are not permanently stored in or from your Internet browser on your computer system. These cookies allow, for example, the insertion of multiple products in a shopping cart. Other cookies remain permanent and recognize your browser the next time you visit.These cookies allow you, for example, to permanently store your passwords for a customer account.

    (2) Legal basis

    The legal basis for this processing is Article 6 (1) (a) GDPR. 
    You may have expressly granted the following consent to 
    the use of cookies on our site: By continuing to use the online shop, you agree to the use of cookies.

    (3) Storage duration

    The technically necessary cookies are usually deleted when the browser is closed. Permanently stored cookies have a different lifespan of up to one year

    (4) Withdrawal

    If you do not want to save these cookies, please deactivate the acceptance of these cookies in your internet browser.However, this can result in a functional restriction of our website. 
    You can revoke your consent to the permanent storage by deleting the stored cookies via your browser.

    § 7 Newsletter

    (1) Processing purpose

    When registering for the newsletter, your e-mail address will be used for advertising purposes, ie in the context of the newsletter, we will inform you in particular about products from our range. Registration for the newsletter is possible at the age of 16. For statistical purposes we can evaluate which links are clicked in the newsletter. It is not clear for us which specific person has clicked. You have specifically or separately issued the following consent during the ordering process:  "Yes, I agree to the use of my personal information in order to be informed by Rybashop Fishing Tackle about offers and news. I can do this at any time by phone, via newsletter unsubscribe form , by email and as a registered shop user under "my account" in the sub-item "Newsletter Settings" This newsletter service is free of charge and without obligation. My e-mail address is used exclusively by the Rybashop Fishing Tackle for sending newsletters We do not pass this information on to third parties, we send you our newsletter twice a week, occasionally there are additional special newsletters, the newsletter contains information about offers and promotions, and for statistical purposes, we anonymously evaluate which links in the newsletter are clicked not recognizable which concrete Person clicked. Upon request, we will inform you free of charge what data we have stored about you. You have the right to request the correction, blocking or deletion of your data. "

    (2) Legal basis

    The legal basis for this processing is Article 6 (1) (a) GDPR.

    (3) Recipient categories

    Newsletter Shipping Provider

    (4) Storage duration

    Your e-mail address will only be saved for newsletter delivery for the duration of the requested registration.

    (5) Right of withdrawal

    You can revoke your consent at any time with effect for the future. If you no longer wish to receive the newsletter, you can unsubscribe as follows: Via a logout page:  Newsletter unsubscribe page

    § 8 Angel Forum

    (1) Processing purpose

    To register in the Rybashop Angel-Forum you need an email address. This email address is used to verify the user account created and to send system notifications, for example, when receiving private messages in forums own Messenger or subscribed topics. The email notifications are optional and can be disabled at any time in the profile settings. 
    By completing the registration, the user accepts that the Rybashop Fishing Sport will be granted an unlimited right of use for the contributions he has created. As a rule, the currently selected account name under which the entry was written is visible.

    (2) Legal basis

    The legal basis for this processing is Article 6 (1) (a) GDPR.

    (3) Recipient categories

    Customer communication platform

    (4) Storage duration

    Your e-mail address will only be saved for the Angel Forum for the duration of your desired registration.

    (5) Right of withdrawal

    You can revoke your registration at any time with effect for the future. To delete the personal data in the user account please send an info mail to . A right to subsequent deletion of all self-published contributions of a user does not exist. As part of the deletion process, the account name is retained, only personal data such as the email address and any optional additional information such as residence, fishing preferences, occupation or birthday are deleted.

    § 9 Rights of the data subject

    If personal data are processed by you, you are concerned in the sense of GDPR and you have the following rights to us:

    1. Right to information

    You may request confirmation from us as to whether personal information concerning you is processed by us. 
    If such processing is available, you can request information from us via the following information:

    • (1) the purposes for which the personal data are processed;
    • (2) the categories of personal data being processed;
    • (3) the recipients or categories of recipients to whom the personal data relating to you have been disclosed or are still being disclosed;
    • (4) the planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage;
    • (5) the existence of a right to rectification or deletion of personal data concerning you, a right to restriction of our processing or a right to object to such processing;
    • (6) the existence of a right of appeal to a supervisory authority;
    • (7) all available information on the source of the data if the personal data is not collected from the data subject;
    • (8) the existence of automated decision-making including profiling under Article 22 (1) and (4) GDPR and, at least in these cases, meaningful information about the logic involved, and the scope and intended impact of such processing on the data subject.

    You have the right to request information about whether your personal information relates to a third country or an international organization. In this connection, you can request the appropriate guarantees in accordance with. Art. 46 GDPR in connection with the transfer.

    2. Right to rectification

    You have a right to rectification and / or completion to us if the personal data you process is incorrect or incomplete.We have to make the correction immediately.

    3. Right to restriction of processing

    You may request the restriction of the processing of your personal data under the following conditions:

    • (1) if you contest the accuracy of your personal information for a period of time that enables us to verify the accuracy of your personal information;
    • (2) if the processing is unlawful and you refuse to delete the personal data and instead request the restriction of the use of the personal data;
    • (3) if we no longer need personal information for the purposes of processing, but you need it for the purposes of asserting, exercising or defending legal claims; or
    • (4) if you have filed an objection against the processing pursuant to Art. 21 (1) GDPR and it is not yet certain whether the legitimate reasons to which we are entitled outweigh your reasons.

    If the processing of personal data concerning you has been restricted, this data may only be used with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest Union or a Member State. 
    If the restriction on processing has been restricted in accordance with the above conditions, you will be informed by us before the restriction is lifted.

    4. Right to cancellation

    a) Obligation to delete

    You may require us to delete your personal information without delay and we are required to delete that information immediately, if any of the following is true:

    • (1) Personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
    • (2) You revoke your consent, to which the processing acc. Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. GDPR and there is no other legal basis for processing.
    • (3) According to. Art. 21 para. 1 GDPR objection to the processing and there are no prior justifiable reasons for the processing, or you lay gem. Art. 21 para. 2 GDPR Opposition to processing.
    • (4) Your personal data have been processed unlawfully.
    • (5) The deletion of your personal data is required to fulfill a legal obligation under Union or national law to which we are subject.
    • (6) The personal data concerning you were collected in relation to information society services offered pursuant to Art. 8 (1) GDPR.

    b) Information to third parties

    Have we made the personal data concerning you public and we are acc. Article 17 (1) of the GDPR, we shall take appropriate measures, including technical means, to inform the controllers responsible for the processing of the personal data, taking into account available technology and implementation costs, that you: the person concerned has requested the deletion of any links to such personal data or copies or replications of such personal data.

    c) Exceptions

    The right to erasure does not exist if the processing is necessary

    • (1) to exercise the right to freedom of expression and information;
    • (2) to fulfill a legal obligation required by the law of the Union or of the Member States to which we are subject, or to carry out a task of public interest or in the exercise of official authority assigned to us;
    • (3) for reasons of public interest in the field of public health pursuant to Art. 9 (2) lit. h and i and Art. 9 (3) GDPR;
    • (4) for archival purposes of public interest, scientific or historical research purposes or for statistical purposes acc.Article 89 (1) GDPR, to the extent that the law referred to in subparagraph (a) is likely to render impossible or seriously affect the achievement of the objectives of that processing, or
    • (5) to assert, exercise or defend legal claims.

    5. Right to information

    If you have the right to rectify, delete or restrict the processing to us, we shall be obliged to notify all recipients to whom your personal data have been disclosed of this correction or deletion of the data or restriction of processing, unless this is the case proves to be impossible or involves a disproportionate effort. You have the right to be informed about these recipients.

    6. Right to Data Portability

    You have the right to receive personally identifiable information you provide us in a structured, common and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance, provided that

    • (1) the processing on a consent acc. Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract acc.Art. 6 para. 1 lit. b GDPR is based and
    • (2) the processing is done by automated means.

    In exercising this right, you also have the right to obtain that personal data relating to you are transmitted directly by us to another person responsible, insofar as this is technically feasible. Freedoms and rights of other persons may not be affected. 
    The right to data portability does not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority that has been delegated to us.

    7. Right to object

    You have the right at any time, for reasons that arise from your particular situation, against the processing of your personal data, which pursuant to Art. 6 para. 1 lit. e or f GDPR takes an objection; this also applies to profiling based on these provisions. 
    We will then no longer process your personal information, unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing, pursuing or defending legal claims. 
    If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail. 
    If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes. 
    Regardless of Directive 2002/58 / EC, you have the option, in the context of the use of information society services, of exercising your right to object through automated procedures that use technical specifications.

    8. Right to revoke the data protection consent declaration

    You have the right to revoke your data protection declaration at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

    9. Automated decision on a case-by-case basis, including profiling

    You have the right not to be subjected to a decision based solely on automated processing - including profiling - that will have legal effect or similarly affect you in a similar manner. This does not apply if the decision

    • (1) is required for the conclusion or performance of a contract between you and us,
    • (2) is permitted under Union or Member State legislation to which we are subject, and where such legislation contains appropriate measures to safeguard your rights and freedoms and your legitimate interests; or
    • (3) with your express consent.

    However, these decisions must not be based on special categories of personal data under Art. 9 (1) GDPR, unless Art. 9 (2) lit. a or g and reasonable measures have been taken to protect the rights and freedoms and your legitimate interests. 
    With respect to the cases mentioned in (1) and (3), we take reasonable steps to uphold the rights and freedoms and your legitimate interests.

    10. Right to complain to a supervisory authority

    Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, in particular in the Member State of your place of residence, employment or the place of the alleged infringement, if you believe that the processing of the personal data concerning you is against the GDPR violates. 
    The supervisory authority to which the complaint has been submitted shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy pursuant to Article 78 of the GDPR.

    § 10 Change of the regulations

    Rybashop Fishing Tackle reserves the right to change the privacy policy. A change in the privacy policy can be made for technical as well as data protection reasons. We therefore ask for attention to the current version.

    Responsible for data processing and  data protection officer:

    Rybashop Fishing Tackle
    Miroslav Pacovsky 
    Ovcarecka 287 
    28002 Kolin /

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